The comp research tool built
for agents.
Enter an address, get scored comps, AI-powered adjustments, pricing scenarios, and a full competition analysis — in minutes.
Trusted by agents at
Platform
Everything you need to price right
AI Adjustments
Adjustments that make sense, not guesswork
Market-calibrated dollar adjustments for every comp — sqft, beds, baths, age, lot size, features. Each adjustment includes the dollar impact and reasoning. No manual spreadsheets.
Scoring
Every comp scored and ranked
Each comparable is scored on a 100-point scale across nine market factors — and the full scoring matrix goes in the report, so sellers see why these comps.
Strategy
Three pricing scenarios
Aggressive, market, and aspirational — each with expected DOM and offer dynamics. The listing appointment conversation, ready to go.
Competition
Show sellers exactly what they're up against
Active listings at your price point, DOM by price bracket, inventory months, and the pricing gap between asking and sold. The data that wins the overpricing argument.
Speed
Address to analysis in under 2 minutes
Search, select comps, add property context, get your analysis. Done. No manual data entry, no formatting, no spreadsheets.
Your Brand
A 20-page report with your name on it
Branded cover with your headshot and license, a personalized cover letter, per-comp photo pages, and full disclosures — your name in the footer of every page.
Context
Your local knowledge, built in
Add property context — renovations, condition, intangibles — and the AI factors it into every adjustment and recommendation.
Net Sheet
What the seller actually walks away with
Estimated net proceeds for every pricing scenario — sale price, commission, closing costs, net. The number sellers really want to see.
Zestimate Rebuttal
Win the “but Zillow says” conversation
Every report includes an automated valuation analysis: the subject's online estimate against your comp-backed number, plus how far online estimates missed on every comparable in the report. The objection, defused before it's raised.
How it works
Three steps. No spreadsheets.
Step 01
Enter the address
Type any US property address. Google-powered autocomplete finds it instantly. Add optional context — renovations, condition, intangibles the data doesn't show.
Step 02
Review scored comps
Comparable properties scored by distance, size, price, layout, age, and recency — active listings and recent sales, all with real listing photos.
Step 03
Get your analysis
AI generates market-calibrated adjustments, three pricing scenarios, a competition table of active listings, and DOM-by-price-bracket insights. Under two minutes.
The deliverable
A pricing strategy your seller can follow.
Every analysis ends in the conversation that wins the listing: what the home is worth, where to price it, and how long it should take to sell — with the comps to back every number.
Three pricing scenarios
Aggressive, market, and aspirational — each with a projected timeline and the comp-backed reasoning your seller will ask for.
A defensible number
Weighted market value with a low–high range, built from adjusted sold and active comps — not a black-box estimate.
Where to list, and why
A recommended list price, expected days on market, and price positioning against every comp — the answer to “why this number?” before it's asked.
Pricing scenarios, net proceeds, comp scoring, and market insights — the complete report.
Why agents switch
Built to fix what legacy CMA tools get wrong
| CMAGPT | Legacy CMA tools | |
|---|---|---|
| Comp adjustments | Automatic, market-calibrated, with dollar reasoning per comp | Manual, line by line, every comp |
| Recommended list price | A defensible number, plus three pricing scenarios | Left for you to work out |
| Seller net sheet | Net proceeds for every scenario, built in | Not included |
| Zestimate rebuttal | Automated valuation analysis in every report | Build it yourself |
| Time to a finished report | About a minute | 30–45 minutes |
| MLS membership | Not required | Required |
Comparison reflects common capabilities of traditional MLS-based CMA software. Details vary by product.
Coverage
All 50 states,
one search away
Comparable sales, active listings, and market statistics from MLS-sourced listing data — all 50 states, pulled fresh on each search.
That includes non-disclosure states. Sold prices come from listing data, not county records — so Texas, Montana, New Mexico, and the rest return real closed-sale prices, verified in 11 of the 12 non-disclosure states.
From agents
Fast to run. Easy to use.
Accurate where it counts.
The two things agents tell us over and over: the CMA takes minutes instead of an evening, and the numbers hold up — with sellers, and with appraisers.
“Typed in the address on my way out the door and had a full CMA before I finished my coffee. Scored comps, adjustments, pricing scenarios — the whole package. What used to eat an hour of my morning now takes under five minutes, and honestly the report looks better than what I was building by hand. I've been a broker for 14 years and I've watched a dozen 'game changer' tools come and go. Most of them just move the same busywork to a different screen. This is the first one that actually gave me my mornings back, and my agents fight over who gets to demo it at our team meetings.”
Amanda R.
Broker, Keller Williams · Austin, TX
“The adjusted values came within $4K of the appraisal on my last two listings. Not close — within $4K. When the appraiser's number confirms the CMA you presented three weeks earlier, sellers stop second-guessing you. That kind of trust used to take years to build with a client. Now it happens on the first deal.”
Marcus C.
Team Lead, eXp Realty · Phoenix, AZ
“There's no learning curve. Address in, comps picked, report out. I had my assistant running CMAs on day one with zero training — no manual, no onboarding call, nothing. Every other tool I've bought took a week of tutorials before anyone on the team would touch it.”
James M.
Senior Agent, RE/MAX · Seattle, WA
“I'm a newer agent and adjustments used to intimidate me — I'd freeze when a seller asked why one comp was worth more than another. The report shows the math line by line, so I actually understand and can defend every number I present. It's taught me more about comp analysis than my entire pre-licensing course. Last month I sat across from a couple who had already interviewed two agents with twenty-plus years of experience each. I walked them through the comp scores, the adjustments, and the pricing scenarios, and the husband said it was the first time anyone had actually explained where a number came from instead of just handing them one. They signed that night. Two years in the business and I'm winning listings against veterans because my data is better organized than theirs.”
Sofia L.
Sales Associate · Orlando, FL
“A seller called at 4pm wanting to meet that evening because another agent was coming at 8. I walked in two hours later with scored comps, real listing photos, and three pricing scenarios. The other agent showed up with a Zestimate printout. Got the listing.”
Tyler B.
Listing Agent · Denver, CO
“Typed in the address on my way out the door and had a full CMA before I finished my coffee. Scored comps, adjustments, pricing scenarios — the whole package. What used to eat an hour of my morning now takes under five minutes, and honestly the report looks better than what I was building by hand. I've been a broker for 14 years and I've watched a dozen 'game changer' tools come and go. Most of them just move the same busywork to a different screen. This is the first one that actually gave me my mornings back, and my agents fight over who gets to demo it at our team meetings.”
Amanda R.
Broker, Keller Williams · Austin, TX
“The adjusted values came within $4K of the appraisal on my last two listings. Not close — within $4K. When the appraiser's number confirms the CMA you presented three weeks earlier, sellers stop second-guessing you. That kind of trust used to take years to build with a client. Now it happens on the first deal.”
Marcus C.
Team Lead, eXp Realty · Phoenix, AZ
“There's no learning curve. Address in, comps picked, report out. I had my assistant running CMAs on day one with zero training — no manual, no onboarding call, nothing. Every other tool I've bought took a week of tutorials before anyone on the team would touch it.”
James M.
Senior Agent, RE/MAX · Seattle, WA
“I'm a newer agent and adjustments used to intimidate me — I'd freeze when a seller asked why one comp was worth more than another. The report shows the math line by line, so I actually understand and can defend every number I present. It's taught me more about comp analysis than my entire pre-licensing course. Last month I sat across from a couple who had already interviewed two agents with twenty-plus years of experience each. I walked them through the comp scores, the adjustments, and the pricing scenarios, and the husband said it was the first time anyone had actually explained where a number came from instead of just handing them one. They signed that night. Two years in the business and I'm winning listings against veterans because my data is better organized than theirs.”
Sofia L.
Sales Associate · Orlando, FL
“A seller called at 4pm wanting to meet that evening because another agent was coming at 8. I walked in two hours later with scored comps, real listing photos, and three pricing scenarios. The other agent showed up with a Zestimate printout. Got the listing.”
Tyler B.
Listing Agent · Denver, CO
“The numbers just hold up. Every comp comes with a score and a line-by-line adjustment breakdown, so when a seller pushes back — and in this market they always push back — the answer is already on the page. I'm not defending my opinion anymore, I'm walking them through the data.”
Rachel K.
Listing Agent, Compass · Miami, FL
“I ran the same property through my old CMA software and this, side by side. This was faster, the comps were better matched, and the estimate landed right where the home actually sold six weeks later. I cancelled the other subscription that afternoon — it cost more and did less.”
David P.
Broker Associate · Nashville, TN
“I used to lose whole evenings to spreadsheets — pulling sheets, cropping photos, doing adjustment math at midnight while my family watched movies in the other room. Now the CMA is the easiest part of my week. I run one same-day for every appointment, so I'm always walking in with the freshest data in the room instead of numbers I pulled last Tuesday. And here's the thing nobody mentions: fresh data wins deals. Twice this year a competing agent presented comps that had gone stale — one of them didn't know a nearby listing had just cut its price by $15K. I did, because I'd run my report three hours before the meeting. The sellers noticed. Both times.”
Marcus D.
Realtor, Keller Williams · Austin, TX
“Rural comps are usually a guessing game — my nearest sale might be eight miles out and 400 square feet off. The scoring engine tells me which distant sales are actually relevant instead of just the closest ones, and the adjustments have been dead-on for my market. Nothing else I've tried handles rural properties this well.”
Jake T.
Agent, Century 21 · Bozeman, MT
“Showed a seller three pricing scenarios side by side. She was set on $475K — her neighbor got it, so she wanted it too. I've had that conversation a hundred times and it usually turns into a standoff. This time I just turned the screen around: here's what happens at $475K in this market, here's the days-on-market data for overpriced homes in her bracket, and here's the multiple-offer scenario at aggressive pricing. She sat with it for maybe two minutes and chose $449K on the spot. Sold in 8 days, over ask, with three offers. She's sent me two referrals since, and both of them mentioned the pricing presentation before I'd even shown it to them. The tool didn't just win me a listing — it's become the reason people call me.”
Priya S.
Senior Agent, Sotheby's · Scottsdale, AZ
“The numbers just hold up. Every comp comes with a score and a line-by-line adjustment breakdown, so when a seller pushes back — and in this market they always push back — the answer is already on the page. I'm not defending my opinion anymore, I'm walking them through the data.”
Rachel K.
Listing Agent, Compass · Miami, FL
“I ran the same property through my old CMA software and this, side by side. This was faster, the comps were better matched, and the estimate landed right where the home actually sold six weeks later. I cancelled the other subscription that afternoon — it cost more and did less.”
David P.
Broker Associate · Nashville, TN
“I used to lose whole evenings to spreadsheets — pulling sheets, cropping photos, doing adjustment math at midnight while my family watched movies in the other room. Now the CMA is the easiest part of my week. I run one same-day for every appointment, so I'm always walking in with the freshest data in the room instead of numbers I pulled last Tuesday. And here's the thing nobody mentions: fresh data wins deals. Twice this year a competing agent presented comps that had gone stale — one of them didn't know a nearby listing had just cut its price by $15K. I did, because I'd run my report three hours before the meeting. The sellers noticed. Both times.”
Marcus D.
Realtor, Keller Williams · Austin, TX
“Rural comps are usually a guessing game — my nearest sale might be eight miles out and 400 square feet off. The scoring engine tells me which distant sales are actually relevant instead of just the closest ones, and the adjustments have been dead-on for my market. Nothing else I've tried handles rural properties this well.”
Jake T.
Agent, Century 21 · Bozeman, MT
“Showed a seller three pricing scenarios side by side. She was set on $475K — her neighbor got it, so she wanted it too. I've had that conversation a hundred times and it usually turns into a standoff. This time I just turned the screen around: here's what happens at $475K in this market, here's the days-on-market data for overpriced homes in her bracket, and here's the multiple-offer scenario at aggressive pricing. She sat with it for maybe two minutes and chose $449K on the spot. Sold in 8 days, over ask, with three offers. She's sent me two referrals since, and both of them mentioned the pricing presentation before I'd even shown it to them. The tool didn't just win me a listing — it's become the reason people call me.”
Priya S.
Senior Agent, Sotheby's · Scottsdale, AZ
Stop guessing.
Start pricing with data.
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